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The Ask

Demonstrate to engaged couples that Zola is an asset in their wedding planning arsenal

The Problem

Brides and grooms to-be are bombarded with wedding planning tasks

The Solution

Zola is base camp for wedding planning warfare


WHAT’S ZOLA?

Since launching a suite of wedding-planning tools to complement its modern registry system, Zola earned bragging rights as the only do-it-all wedding planner to fully integrate everything a couple needs—wedding invitations, website, guest lists, registry and more—into one free website.

WHAT’S WRONG?

Brides and grooms low on time and high on stress keep using the devils they know—a separate wedding-planning and registry website for every task—rather than the one they don’t, but should.

 
 

WHAT’S CONTRIBUTING TO THE PROBLEM?

1.

From the engagement photoshoot to the wedding-day hashtag, couples today are feeling the pressure to do more for their big day—2 to 3 times more than generations before them.

2.

The desire to blend old and new isn’t just tradition — it’s a never-ending negotiation for modern couples who want more flexible wedding-planning and registry options.

3.

Knowing that the finish line is near is the only thing keeping them going. One surveyed groom remarked: “Especially when you’re months away from the event, it's hard to remember that it ends with something good.”


THE A-HA: PLANNING A WEDDING FEELS LIKE YOU’RE UNDER ATTACK FROM ALL SIDES.

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Brides and grooms to-be today are doing more, and balancing more opinions, than ever. They’ve been taught to abhor bridezilla behavior, so they’re taking on the seemingly endless stress of wedding-planning with a smile—but it hurts. They’re not enjoying wedding-planning; they’re surviving it.

ZOLA’S JOB: ZOLA IS BASE CAMP FOR WEDDING WARFARE.

base camp:  n. a camp used as a base; a temporary base from which a particular activity can be carried out; spec. a camp from which explorers or mountaineers set out on the main part of their expedition.

Zola prepares brides and grooms to survive and succeed during wedding-planning. Zola is their shelter—protecting all of their resources and tools in one place—and the single connection point where the couple, their bridal parties and registry-shopping guests calmly convene.


Class

Account Planning

Teammates

Nick DeLeon (Strategy)

Brianne Johnson (Strategy)




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