Demonstrate to engaged couples that Zola is an asset in their wedding planning arsenal
Brides and grooms to-be are bombarded with wedding planning tasks
Zola is base camp for wedding planning warfare
Since launching a suite of wedding-planning tools to complement its modern registry system, Zola earned bragging rights as the only do-it-all wedding planner to fully integrate everything a couple needs—wedding invitations, website, guest lists, registry and more—into one free website.
Brides and grooms low on time and high on stress keep using the devils they know—a separate wedding-planning and registry website for every task—rather than the one they don’t, but should.
WHAT’S CONTRIBUTING TO THE PROBLEM?
From the engagement photoshoot to the wedding-day hashtag, couples today are feeling the pressure to do more for their big day—2 to 3 times more than generations before them.
The desire to blend old and new isn’t just tradition — it’s a never-ending negotiation for modern couples who want more flexible wedding-planning and registry options.
Knowing that the finish line is near is the only thing keeping them going. One surveyed groom remarked: “Especially when you’re months away from the event, it's hard to remember that it ends with something good.”
THE A-HA: PLANNING A WEDDING FEELS LIKE YOU’RE UNDER ATTACK FROM ALL SIDES.
Brides and grooms to-be today are doing more, and balancing more opinions, than ever. They’ve been taught to abhor bridezilla behavior, so they’re taking on the seemingly endless stress of wedding-planning with a smile—but it hurts. They’re not enjoying wedding-planning; they’re surviving it.
ZOLA’S JOB: ZOLA IS BASE CAMP FOR WEDDING WARFARE.
base camp: n. a camp used as a base; a temporary base from which a particular activity can be carried out; spec. a camp from which explorers or mountaineers set out on the main part of their expedition.
Zola prepares brides and grooms to survive and succeed during wedding-planning. Zola is their shelter—protecting all of their resources and tools in one place—and the single connection point where the couple, their bridal parties and registry-shopping guests calmly convene.
Nick DeLeon (Strategy)
Brianne Johnson (Strategy)